Insights

Leveraging Wine Events To Build Sales Leads

22/01/2020 | Wine events are a great way to bring attention to your wine and increase sales. Here’s how you can leverage wine events the most.

Insights

What You Need to Know About Voice Search

06/01/2020 | All about the voice search and its impact on wine buying experience and wine industry in general.

Insights

Getting Your Wine Into Major Restaurant Chains

03/01/2020 | Brian Philips, Director of Wine Strategy at Darden, is in charge of wine programs at eight different national chains. He tells us how it works.

Insights

5 Effective Programmes To Offer Your Distributor

26/12/2019 | Distributor programmes are important in the wine industry. Here are 5 programmes to offer your distributor

Insights

Beyond Bordeaux: Europe’s Most Exciting Wine Regions, from the South of England to the Czech Republic

23/12/2019 | There’s a world of variety in European wine, with new and revived regions coming to the fore all the time. Here are five regions to look out for

Insights

How To Call On National Retail Chain Accounts

13/12/2019 | What wineries, distributors and importers need to do when making a off-premise chain call and how to call on Costco Wholesalers, Whole Foods Markets, Total Wines & More.

Insights

What Sommeliers Look For While Buying Wines

12/12/2019 | Target the final funnel in the supply chain, the one who is responsible for the wine lists

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Impact Of Winning A Medal For Your Wine Brand

06/12/2019 | Check out the positive sales & marketing impact that winning a medal at an international wine competition like Sommeliers Choice Awards can have for your wine brand

Insights

Time for an Annual Review Meeting With Your Distributor

06/12/2019 | 11 points that you need to cover in your annual review meeting with your wine, beer, spirits and beverage distributor.

Insights

What Do Wine, Spirits And Beer Distributors Really Want?

06/12/2019 | Read between the lines during your networking meet to really understand what your distributor wants and expects from your possible deal.