August 12, 2020
August 31, 2020
Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many wine brands competing with each other for the front row seats on a wine shelf, where they are the first one visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tool as well as a selling point.
You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your Sommeliers Choice Awards medal would be:
But wait, there's more that winning a medal at the Sommeliers Choice Awards can do for you. This is how a Sommeliers Choice Awards medal will help you in creating a classy impression on the wine market in USA:
News of your victory will reach the right ears, or should I say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new wines to their profiles and portfolios.
Our media partners, BTN, Sommelier Business, and BevRoute will provide extensive coverage in their press as well as social media. Let your wine brand shine in a global spotlight with year-long social media support, targeted for the American buyers of wine.
Yes, we will also be sending the results to around 20000+ Sommeliers in and around USA. We believe that the sommeliers are the real tastemakers and influencers when it comes to on-premise wine trends. A sommelier’s suggestion is highly valued by the restaurant and other on-premise customers.
The Top 100 On-Premise wines guide is a celebration of 100 top wines at the Sommeliers Choice Awards. Uniquely, the T100Wines are selected from votes made by top Sommeliers and On-Premise wine buyers of USA. The top two questions that sommeliers will be attempting to answer at the Sommeliers Choice Awards as they judge wines is: “Would we stock this?” and "Will the consumer buy the 2nd glass".
High profile buyers will take a look at your packaging too. The judging process consists of 3 phases:
Each wine entry will be blind tasted to assess the wine's quality. The quality score will be marked out of 50. It will be a weighted average of the judges scores on the basis of quality, typicity, and food parability.
The judges will give a value score out of 25 based on their assessment of how much the wine should be priced as, when compared to the quality. It's not necessary for a wine brand to be very cheap to recieve a good price score. This score basically judges how much value your wine brand provides to the customers for the value charged.
The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average wine buyer based on their industry knowledge. The parameters they would be evaluating on would include factors like appeal, clarity, uniqueness, and so on.
Get your certificate delivered to you digitally. There are endless ways you can use those certificates and medals. Use them in your supply pitch to highlight your victory at one of the leading wine competitions around the world.
If you’re a wine brand based outside USA, the Sommeliers Choice Awards is your gateway to the wine market in USA. Get your wine brand in a spotlight and shine in front of the leading on-premise buyers of USA.
You can grab your Free Visitor Pass and experience the sommelier's taste only at USATT 2021.