In this insightful video, Sid Patel, CEO of Beverage Trade Network and Sommeliers Choice Awards, engages in a conversation with Amber Archer, the Assistant General Manager at Wit & Wisdom, The Lodge at Sonoma Resort & Spa. Amber shares her expertise on the art of hospitality and the intricate workings of a fine dining experience, ensuring guests have an unforgettable time.

Amber takes us on a journey through the entire customer experience, starting from the warm welcome that sets the tone for an exceptional visit. She shares valuable insights on the importance of timing and creating a comfortable seating arrangement, allowing guests to settle in and relax to ensuring the guests never have an empty glass of wine to her approach of asking open-ended questions to encourage guests to share their experiences.

Join Sid Patel and Amber Archer as they delve into the intricacies of hospitality, offering valuable insights for both industry professionals and enthusiasts alike. Discover the secrets behind creating extraordinary dining experiences that leave a lasting impression on guests. Watch now and gain a new perspective on the art of hospitality.