In this episode, Malvika Patel, Editor and VP at Beverage Trade Network, sits down with Jane Lopes, Co-Owner of Legend Imports, to discuss what it really takes to make Australian wines more accessible and recognized in the US market.

With her deep experience importing and advocating for Australian wine, Jane shares how importers, distributor reps, and retailers can all play a vital role in building excitement for the category. From creative case-stacks in stores to thoughtful food pairings and by-the-glass programs in restaurants, she explores actionable strategies to drive awareness and trial among American consumers.

Jane also highlights the power of education and industry events in telling the story behind Australian wines — showcasing the diversity, quality, and craftsmanship that make them stand out.

In This Video, You’ll Learn:

- How to make Australian wines more visible and accessible in the US

- The role of importers and ambassadors in promoting regional identity

- How retailers and restaurants can increase sales through smarter placements and pairings

- Why education and events are key to growing consumer interest

Whether you’re a distributor, retailer, sommelier, or wine enthusiast, this conversation offers valuable insights on how to strengthen the presence of Australian wines in the US.