In this video, Marc R. Kauffman dives into essential strategies for bringing Sangiovese wines to the forefront of the U.S. drinks market.

Explore current market trends, learn about evolving consumer preferences, and discover innovative marketing techniques to successfully position and grow Sangiovese wines in this competitive landscape.

Whether you’re a winemaker, marketer, or distributor, this session provides the critical insights needed to thrive in the U.S. market.