On October 15, Sid Patel, CEO and Founder of Beverage Trade Network, Organizers of Sommeliers Choice Awards will be moderating a podcast which is focused on ‘Let's Grow Wine’. The speakers will include Julio Alonso Ducci from Wines of Chile North America, Jim Clarke from Wines of South Africa US, Karissa Kruse from Sonoma County Winegrowers, Samuel Filler from New York Wine & Grape Foundation, and Dr. Liz Thach, MW from the WINE MARKET COUNCIL.

The title of the webinar is "Role of Wine Associations in growing wine consumption".

Date: October 15, 2024
Time: 9 am PST (San Francisco Time)

Points of discussion will be:

1) Wine and Consumer: How we can talk to the new consumer
2) Wine and Culture: How we can use current culture to grow wine consumption
3) Wine and Trade: How trade can push wine in a new way
4) Wine and transparency: How can we tell the story of sustainability and transparency

RSVP here to attend the webinar and get the recorded video.

About Jim Clarke and  Wines of South Africa 

Jim Clarke is the U.S. Country Manager for Wines of South Africa (WoSA), the generic, inclusive marketing body for South African wine exports. Jim is a former sommelier, having run the wine programs at New York’s Megu Restaurant and Armani Ristorante. 

Jim is the author of The Wines of South Africa, published by the Académie du Vin.

Jim has been writing about wine, sake, and related subjects for twenty years; his articles have appeared in World of Fine Wine, Club Oenologique, SevenFifty Daily, Fortune, and elsewhere. In 2020 Jim received the International Louis Roederer Wine Writer Award for Feature Writing, and in August of that year Wine Business Monthly named him a Wine Industry Leader of the Year.

Wines of South Africa (WOSA) is the organization representing all South African producers of wine who export their products. WOSA, which was established in its current form in 1999, has over 500 exporters on its database, comprising all the major South African wine exporters. It is constituted as a not-for-profit company and is totally independent of any producer, wholesaling company, or government department but is recognized by the South African Export Council. WOSA's mandate is to promote the export of all South African wines in key international markets including the United States.

Also Read:
South Africa Wine Part One: Industry Growth and Black Power
South Africa Wine Part Two: Current Challenges Facing the Wine Industry
Sam Filler From New York Wine and Grape Foundation Joins The Lets Grow Wine Webinar