Condado Portucalense is a leading winery located in the heart of the Lisbon Wine Region, specifically in Arruda dos Vinhos. Known for its commitment to high-quality wines and support for local agriculture, the company has built a strong reputation both domestically and internationally. Over the years, Condado Portucalense has expanded its presence, focusing on innovation while honoring the region’s rich winemaking traditions. In this interview with the Sommeliers Choice Awards, Francisca Narciso from the winery’s marketing department shares insights into its journey, its dedication to promoting local producers, and its evolving strategies in a competitive global market.

Edited excerpts from the interview. 

Can you tell us the story behind the founding of Condado Portucalense and its early days in the Lisbon Wine Region?

Founded in 1983, Condado Portucalense initially focused on exports; the company soon established a strong domestic presence, becoming known for its exceptional wines and support for local agriculture. Committed to promoting regional producers, Condado Portucalense has contributed significantly to the area's economic and social development. Since 2003, under new leadership, the company has expanded rapidly, especially in export markets. Key acquisitions, including Adega Cooperativa do Sobral de Monte Agraço in 2015 and Adegas Cooperativas do Bombarral and Alcanhões in 2018 and 2019, highlight its focus on innovation, quality, and leadership in the industry.

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What inspired the company’s initial focus on the export market, and how did it evolve to establish a strong presence in the national market?

Condado Portucalense initially focused on exports to introduce the quality and uniqueness of Lisbon Wine Region wines to international markets. This strategy allowed the company to establish a strong foundation and gain experience in the competitive global wine industry. As exports grew, the company shifted toward building a presence in the domestic market, using its reputation for quality to cater to evolving Portuguese tastes. By supporting local agriculture and producers, Condado Portucalense crafted wines that resonated with Portuguese consumers while maintaining global standards, strengthening its roots at home and abroad.

Also read: ViniPortugal and the Strong Advance of Portuguese Wines: An Interview with Maria João Menezes

Your mission emphasizes valuing national producers and agriculture. How does this commitment influence the wines you produce?

Condado Portucalense’s mission is rooted in honoring the hard work of local farmers, transforming their efforts into wines that reflect excellence and dedication. By creating high-quality wines that showcase the region’s unique terroir, the company not only meets consumer expectations but also celebrates the passion of its partners. This commitment to quality and innovation has strengthened its market position, built strong relationships, and driven consistent growth, highlighted by strategic acquisitions and a forward-looking vision for continued success in the global wine industry.

Can you walk us through your portfolio of wines? Are there any standout offerings or recent additions you’re particularly proud of?

We take pride in our diverse portfolio, showcasing the best of Portuguese viticulture. Instinto Forte is a standout, recognized both in Portugal and internationally. This year, we’ve introduced several exceptional wines, including Violino Branco, which earned a Gold Medal, and Cardeal Dom Guilherme Reserva Branco, which received a Silver Medal. Our Grande Reserva won both Silver and Gold Medals. Another highlight is the Quinta Margem d’Arada range, featuring wines from the renowned Alenquer region, exemplifying our commitment to quality and regional heritage.

Image: Violino Red

Since starting with a focus on exports, how have you seen the international market for Portuguese wines evolve?

Since focusing on exports, we’ve seen Portuguese wines evolve from niche offerings to internationally recognized products. Growing appreciation for Portugal’s unique grape varieties, terroirs, and quality has fueled this shift. Markets like China have shown strong growth, while Cape Verde continues to have strong demand due to cultural ties. Portuguese wines are now gaining recognition in global competitions and appearing more on international shelves. This evolution reflects changing consumer preferences and successful industry efforts in marketing and quality. At Condado Portucalense, we’re proud to contribute to raising the global profile of Portuguese wines.

Also read: How West Coast-Based Portuguese Importer is Making it Big for Portuguese Wines in the USA

What differences do you observe between the preferences of national and international consumers?

National consumers prefer wines that reflect Portugal's winemaking traditions, often gravitating toward familiar profiles and indigenous varieties like Touriga Nacional and Arinto. They also appreciate regional authenticity and wines that pair well with traditional Portuguese dishes. International consumers, however, are more curious about unique, lesser-known varieties and embrace the diversity of Portuguese wines. There's growing demand for bold, full-bodied reds and refreshing whites, particularly from regions like Alenquer, along with increasing interest in sustainable and organically produced wines.

Are there any particular trends or shifts in consumer behavior that are currently influencing your winemaking or marketing strategies?

Sustainability and authenticity are key trends shaping our winemaking and marketing strategies. Consumers are increasingly prioritizing eco-friendly practices and transparency in production. The demand for high-quality, small-batch wines is also on the rise. Additionally, the growing interest of younger consumers in wine has led us to adapt our branding and marketing, focusing on fresh, engaging storytelling and digital outreach to connect with this demographic.

Your company places emphasis on economic and social development in the region. Can you share some examples of your contributions to the local community?

At Condado Portucalense, our commitment to the region extends beyond winemaking to supporting the local community. We work closely with local farmers, ensuring fair pricing for their grapes and offering ongoing support to improve vineyard management. Our acquisition of cooperatives in Sobral de Monte Agraço, Bombarral, and Alcanhões has revitalized these facilities, protecting jobs and fostering economic stability.

Image: Harvest at the Condado Portucalense Vineyard

What do you see as the biggest opportunities for Portuguese wines in the global market over the next decade?

The global market offers significant opportunities for Portuguese wines, particularly in showcasing unique grape varieties and terroirs. With growing interest in authentic, high-quality wines, Portuguese offerings are well-positioned to appeal to this demand. Sustainability also presents a major opportunity, as consumers increasingly seek environmentally responsible options. By highlighting our eco-friendly practices, we can meet this growing demand. Additionally, utilizing digital platforms for direct-to-consumer sales and storytelling about our winemaking traditions will help expand our global reach.

Are there any upcoming projects or innovations from Condado Portucalense that you’re excited to share?

We are excited to continue producing new vintages each year, always with the goal of elevating the quality of our wines. Our commitment to innovation and improvement drives us to exceed customer expectations and expand our market presence. These new releases are just the beginning of our ongoing journey of growth, reflecting our dedication to offering exceptional wines with every vintage.

Header image sourced from Condado Portucalense Instagram page

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