In today’s competitive wine industry, having the right media partner can make all the difference when it comes to brand visibility and sales growth. Whether you need digital marketing, public relations, or a fresh creative approach, partnering with a wine media agency can help you strategically position your brand. Here's a roundup of the leading wine media agencies in the USA that can guide your winery to success through expert storytelling, digital marketing, and innovative PR strategies.

1. Colangelo & Partners

With over 14 years of experience, Colangelo & Partners is a leading public relations agency specializing in the wine, spirits, and food industries. They offer a range of services including media relations, digital marketing, and strategic storytelling. Their team has worked with globally recognized brands like Domain Anderson and Empson USA, building relationships and generating impactful media coverage for their clients. Founder Gino Colangelo—together with wine journalist Karen McNeil—has also lent his expertise to the Come Over October movement.

In Image (Left-Right): Karen MacNeil, Kimberley Charles, Gino Colangelo at the Come Over October NYC Press Conference 

Also Read: This October 2024 It’s Time to Come Over and Talk Wine

2. Teuwen Communications

Founded by Stephanie Teuwen, Teuwen Communications offers a creative, out-of-the-box approach to wine media. With a collaborative team of professionals spread across New York, California, and beyond, they develop strategic programs in media relations and trade marketing. Teuwen has executed successful campaigns like "Alsace Rocks" for Wines of Alsace and boasts high-profile clients such as Champagne Laurent Perrier and Wines of Alsace.

In Image (Left-Right): Stephanie Teuwen and Louise Jordan, of Teuwen Communications

3. Magrino

Headed by Chairman and CEO Susan Magrino—an accomplished marketing, branding and public relations professional with more than 30 years of experience—Magrino, established in 1992, is a New York-based PR agency with a diverse clientele, including many notable wine brands. Their comprehensive PR services extend beyond wine to the broader lifestyle sector, making them a valuable partner for wine brands seeking mainstream visibility. Magrino has managed campaigns for iconic brands like Whispering Angel and Heitz Cellar, ensuring their clients receive premium exposure.

4. Donna White Communications

Lead by founder Donna White, this eponymous communications brand is a boutique PR agency specializing in the wine industry, with offices in New York, Chicago, and London. Their hands-on approach and veteran team help wineries craft tailored PR strategies that build long-term brand recognition. The agency has worked with esteemed clients like Gonzalez Byass USA and Terlato Wines, providing them with personalized and effective communication solutions.

5. Vin Agency

Vin Agency is a boutique creative team specializing in wine, design, and brand communication. With more than 125 winery collaborations under their belt, they combine rigorous journalistic standards with elegant design to craft stories that resonate with wine enthusiasts. Vin Agency has worked with a range of wineries, including Merry Edwards and Casino Mine Ranch, making them a go-to for wineries seeking to refine their brand identity.

In Image (Left-Right): Mila Wines Winemake Michael Oravecz, Katherine Cole and Jon Kraus (Directors at VinAgency)

6. Highway 29 Creative

Highway 29 Creative focuses on providing wineries with a structured marketing roadmap designed to increase customer acquisition and lifetime value. Their expertise in digital marketing helps wineries navigate the complexities of DTC sales with proven strategies for growth. With clients like Joseph Phelps Vineyard and Sequoia Grove, they offer best-in-class DTC wine marketing to enhance your winery’s digital presence.

In Image: Eleveur Wines 

7. Vinbound Marketing

Based in the Pacific Northwest, Founder Brian Richardson established Vinbound Marketing in 2014, a full-service agency known for its website development and digital marketing services. They specialize in helping wineries increase DTC sales through comprehensive digital strategies that include ecommerce integration, SEO, and photography. Their expertise in digital marketing has made them a trusted partner for wineries seeking to boost their online presence and tasting room traffic.

8. Jarvis Communication

Led by President Katherine Jarvis, Jarvis Communications, Inc. specializes in creating and managing public relations campaigns across the wine, spirits, food, and travel industries. While their offices are based in Los Angeles, their media outreach extends globally. With a broad network of media relationships spanning local and national press, they cover diverse sectors including wine, food, entertainment, travel, business, and lifestyle. Jarvis Communications has worked with notable clients such as Frank Family, Dalla Terra Winery Direct, and more, positioning them prominently in the media landscape.

9. Calhoun & Company Communications

Under the leadership of President Katie Calhoun, Calhoun & Company has over two decades of experience in media relations and brand communications for the wine and spirits industry. Their expertise spans social media strategy, visibility opportunities, and public relations, making them a well-rounded partner for wineries looking to enhance their media presence. Calhoun & Company has worked with notable brands like Lodi Wine, Symington Family and Accolade Wines, bringing their clients to the forefront of media attention.

In Image (Left-Right): Katie Calhoun and Andrea Lonardi MW

10. NextGen Wine Marketing

NextGen Wine Marketing brings modern digital marketing tactics to the wine industry, specializing in helping wineries grow their brand presence in the 21st century. Based in Napa Valley, they provide cutting-edge strategies in SEO, social media marketing, and content creation to help wineries stay ahead of the curve. Their innovative approach has helped numerous wineries, both boutique and internationally recognized, succeed in an increasingly digital marketplace.

In Image (Left-Right): Andreas & Georgia, Co-owners of NextGen Wine Marketing

Choosing the right media agency can significantly impact your winery’s visibility and success in the marketplace. Whether you need a creative boost, strategic PR, or advanced digital marketing tactics, these leading wine media agencies in the USA offer a range of services designed to help wineries grow. From boutique agencies with personalized approaches to larger firms with global reach, these experts are ready to take your wine brand to the next level.

Header image sourced from Colangelo & Partners (Instagram)

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