Insights

Elevating the Wine Experience: Exploring Wine Glass Types and Their Impact on Sales

16/10/2023 | Crafting Wine Experiences: The Impact of Glassware on Sales

Insights

Determining the Strength of Wine Brands: Best Practices for Brand Managers

11/09/2023 | For sommeliers, understanding the dynamics that define strong wine brands is essential to curating exceptional wine lists and guiding patrons toward memorable experiences

Insights

The Unveiling: Emerging Wine Regions Poised to Redefine Consumer’s Palates

07/09/2023 | Uruguay, China, India, Portugal, and Lebanon are but a few examples of exciting emerging wine regions, each with its own story to tell and flavors to savor

Insights

Yeast Lees in Wine Maturation: What Sommeliers Need to Know

31/08/2023 | As a sommelier, your passion lies in the intricate world of wines, where every nuance and detail contributes to the overall sensory experience

Insights

Reducing Post-Fermentation (SO2) Additions in Quality Wine: Exploring Options & Implications

21/08/2023 | Winemakers explore alternatives to reduce Sulfur dioxide: sustainable vineyards, sanitation, selective yeast, oxygen control, and microbial stabilization

Insights

Challenges and Opportunities for Wine Producers in California: A Long-Term Outlook

01/08/2023 | California's wine industry faces challenges from climate change and labor shortages but can thrive with sustainability, innovation, and wine tourism

Insights

The Interest in Wine from Ungrafted Vines: Risks and Rewards for Wine Producers

15/07/2023 | Interest in ungrafted vines grows as they offer unique terroir expression, but winegrowers face risks like vulnerability to the phylloxera infestation

Insights

Building Customer Loyalty in the Wine Industry: Essential Steps for Wine Brand Managers

12/07/2023 | Customer loyalty is crucial for wine brands. Consistency, personalization, engagement, and communication are key strategies for success

Insights

Navigating the Current Marketplace: Challenges Facing Wine Brand Managers

12/07/2023 | Wine brand managers face evolving consumer preferences, intense competition, changing distribution, regulations, sustainability, supply chain, and technology challenges

Insights

What is the Difference Between a Sommelier and Master Sommelier?

08/07/2023 | People easily misunderstand a Sommelier and a Master Sommelier. Both of these designations are different.