Over 20 years of experience at all levels of the industry, from line cook and bouncer to corporate management. Proven success in both full-service and QSR concepts. Specialist in strategic planning, systems design, training & development, beverage, and general outside-the-box-ness.

Specialties: beverage menu development; financial statements; training & development; training materials design; empowerment leadership; beverage programs and inventory management. Minnesota's first CMS Advanced Sommelier and first Master Sommelier candidate.

Get Your Wines Rated by Peter Plaehn!

Sommeliers Choice Awards gathers the top restaurant wine buyers, Master Sommeliers, wine directors who have a direct influence on the US on-premise market.

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SCA Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading wine brands from around the world now have an opportunity to grow their business and gain the attention of wine buyers, wine directors and influencers within the U.S. on-premise industry. Time to submit your wines in the 2020 Sommeliers Choice Awards.